WHAT IS DIGITAL MARKETING ?
Digital marketing, also called online marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
So here are the ten reasons why to choose digital marketing :
1.Affordability
Digital marketing is considerably less expensive than other marketing methods. specific prices vary based on what you’re doing but ads spend tends to be lower than other form of marketing.
2. Easy to start a career
if you want to become an engineer, you will need to get a degree in engineering. if you want to be a pilot, you will have to go aviation school and get a license.
But if you want to be a digital marketer, you will only need to practice the essential online marketing techniques, create a portfolio, and you be good to go.
3. High Demand for Digital Marketers
Around 70% of companies were going to hire more marketers, according to hire more marketers according to a report by marketing hiring trends. It means companies are willing to hire digital marketers. and learning an in demand skill never end. it only means that you can get better- paying jobs with more security after learning such demanding skill
4. Great Growth Prospects
There are many reasons why digital skill rising in demand. Companies know how beneficial the internet and digital platform are. But without trained digital marketing professionals, they can’t do these tasks. That’s why the demand for these skills will come to increase.
5. DECENT INCOME OPPORTUNITIES
A digital marketing career is one of the highly paid professions. the bigger the requirements, the more is the amount paid. The money factor is also a very important part of any career and therefore digital marketing career can opt as it holds a lot of opportunity and money as well.
6. FREELANCE GOOD FORTUNE
Freelance digital marketers are paid well depending upon the type of tasks they do .A digital marketing career doesn’t demand anything more than a laptop and an active internet connection. Pursuing a digital marketing career as a freelancer could be quite unstable because of the conflicting flow of opportunities, but as compared to other careers, a digital marketing career has relatively more opportunities in freelancing. Initially, the possibility of getting projects and clients would be quite low but along with time and growing experience one could manage to find decent opportunities in freelancing as a digital marketer as well
7. CREATIVE INDUSTRY
A digital marketing career finds opportunities in almost every industry, but marketing for businesses that are not based online is quite easier as compared to online businesses.
For example marketing, a bakery is quite easier than marketing a blog article.so, this is the reason online based businesses mostly creative ones need digital marketing services and hence increase the collusion of creativity in digital marketing.
8. MASTER A SKILL
In digital marketing career marketing, skills would help one prowess in a particular marketing technique. People also work for various roles by mastering multiple skills, mastering multiple numbers skills allow one to earn from multiple streams and jobs depending upon the skills, a person can work for other profiles that require the same skillsets of job. Therefore, another reason to pursue a it is that it opens the door for numerous other career option
9.START YOUR OWN BUSINESS( OR PROMOTE THE EXISTING ONE)
If you study digital marketing skills thoroughly, you can start an online business yourself if you want. or you, can even become a digital marketing consultant and start a freelancing business. You’d be able to reduce the costs of your business’s promotion, target the right audience, and measure your progress better with the help of this knowledge.
10. NUMBER OF ROLES
Another reason to choose a digital marketing career is that it provides numerous roles.All of these marketing techniques are equally demanded and therefore the digital marketing career with these many roles is one of the highly opportunistic career options now. So, a digital marketing career provides space and multiple options for newcomers and those who are willing to pursue a career in digital marketing.
CONCLUSION
The digital marketing scope is expanded, and it can be done even as a part-time job or freelance job. Handling social media accounts, advertising for business expansion, analyzing the web traffic for SEO, writing SEO-driven content, etc. are some of such jobs Overall digital marketing is a nice career that requires a lot of hustle and hard work.
In my opinion, digital marketing is the best course to choose for a better future.