Content marketing is a great way to promote your website because it both improves your SEO and generates content that your audience will find useful. You should also make sure that you continually create new content so your customers have a reason to keep coming back.
Social media is the best known free method of promoting new websites- and for good reason. Here’s a quick summary of the platforms you need to consider, as well as what kind of businesses they’re good for:
- Facebook: A good all-rounder for both B2B and B2C companies, regardless of brand voice. Facebook has the biggest user base, so it’s good for posting regular updates about your business.
- Twitter: Good for B2C companies that can promote themselves with short, snappy statements. best for sharing links, creating conversations, and getting involved with your audience.
- Instagram: Great for both B2B and B2C. The best platform to use is if your work is highly visual or if you want to reach younger adults as your primary audience.
Email marketing is a tried and true tool for communicating with your customers and finding and retaining new ones. it essentially involves collecting the email addresses of any and every potential customer and then sharing content newsletters promotions discounts and information as a way of building relationships. most email marketing services will let you share a signup URL with your followers so they can subscribe to your email list without having to visit your website.
GOOGLE MY BUSINESS
List your business for free with google my business, so when potential customers search for local businesses or look on google maps your business will show up, complete with hours location reviews, etc. Make sure your listing includes a link to your website. Bonus registering with Google’s business directory can improve your search result visibility.
PAY PER CLICK
Pay-per-click (PPC) is another method to make google work for you – albeit one that takes a bit of cash. For a small business looking to invest capital into distribution, Google AdWords is one of the best ways to promote your website or blogs.
Giveaways are one of the best ways for your business to build a rapport with your customers while promoting your websites. When it’s over, you’ll find you have a good number of new followers who can’t wait for the next giveaway.
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