There are many various important categories of websites, Choosing The right type of website is crucial to building your business. There are now nearly 1.7 billion websites online, which provide a lot of different styles and types of websites to study, but also a lot of confusion over which website type and design will actually work best for you.
As a designer or small business owner, you need to be familiar with all the different kinds of web pages out there, so you can decide which will meet your needs according to which six various categories of websites suit your business perfectly.
HERE ARE THE SIX VARIOUS IMPORTANT CATEGORIES OF WEBSITES:
1. HOMEPAGES
The homepage is your site’s main hub and serves as the face of a brand.
Your homepage helps site visitors get to different areas of the site, and it can also serve as a conversion funnel.
A homepage can take on many different forms, but while designing it’s important to remember the purpose of the homepage as the main navigation and point of interest for site visitors. Make it clear what the business is and offer the unique value proposition (UVP) upfront. Establish the site’s hierarchy and navigation structure on the homepage. Utilize your brand’s color palette, logo and images highly relevant to the business. The homepage sets the tone for the business’ image, so it should tell a story about who you are through images and words.
2. MAGAZINE WEBSITES
A magazine website features articles, photos and videos that are informational and educational. In the last twenty years, the magazine industry has changed from a print-only platform to largely digital format.
As you think about creating a magazine site, start by building a basic framework. Users should see a similar layout no matter what day they land on your homepage, and each article must have a similar layout and navigation. Keep in mind how responsive the overall design is to different screen sizes to make sure your content is easily readable both on desktops and smartphones.
3. E-COMMERCE WEBSITES
An easy way to get started is through a full-solution platform like Shopify or Squarespace. Your team can easily update online inventory and list new products. Plus, because the system is interconnected, sales, logistics and marketing are all kept apprised of what’s working well. On the design front, platforms offer several templates that match the needs of nearly any business type.
Flipkart is an example for this type of e-commerce website. They sell a wide range of products, which means there are a lot of items featured on their homepage. Note how they break items into specific categories but also offer highlighted deals of the day on their homepage. Each image is professional and shows the product clearly, but descriptions are initially brief, with more detail on the product page.
4. BLOGS
A blog features regularly updated articles, photos and videos. It started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their own. Adding expert content improves the overall credibility of a company or an individual. It also provide material for social media posts and email campaigns.
Make sure you have a team and strategy in place to keep content fresh before you consider launching one.
5. LANDING PAGES
A landing page is a specific type of website created for a marketing campaign that drives visitors to take a specific action.
The content should be limited and point toward the call-to-action (CTA) you’d like the user to take. Allow plenty of white space around your CTA and save elements not related to the purpose of that campaign for other pages.
6. SOCIAL MEDIA WEBSITES
There are approximately 2.77 billion people on social media with dozens of different platforms available. No matter who your target audience is, you’ll probably find them on Facebook or Twitter or Instagram or Snapchat or LinkedIn.
Go for a consistent look across all your social media pages and web pages, so users instantly know your brand is behind the page. Use the same logo and color choices. Choose a specific voice and personality that shines across all content.
CHOOSE THE RIGHT TYPE OF WEBSITE FOR YOUR AUDIENCE
Knowing what others have accomplished with different types of websites gives you a strong feel for the kind of website that will work best for you.
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